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The World Wildlife Fund’s mission is to conserve nature and decrease the most urgent threats to Earth’s diversity of life.

For almost 60 years, WWF helps people and nature thrive. WWF is the leading conservation organization in the world and operates in almost 100 countries. They collaborate with people worldwide to develop and deliver innovative solutions to protect communities, wildlife, and their homes. 

WWW assists communities in conserving the natural resources they depend on by transforming markets and policies towards sustainability. Furthermore, they help protect and restore species and their habitats. These efforts ensure that nature’s value is reflected in decision-making from a local to a global scale.

WWF connects cutting-edge conservation science with the collective power of our partners in the field. The charity has over one million supporters in the United States and over five million supporters globally.

WWF organizes their work around these six areas:

  • Food
  • Climate
  • Freshwater
  • Wildlife
  • Forests
  • Oceans


In 1961, a few organizations around the world, like the International Union for the Conservation of Nature and Natural Resources (IUCN) and The Conservation Foundation, tried to meet the conservation needs. However, they were desperately short of money. 

The Morges Manifesto was the first call for broad support and was signed in 1961 by 16 of the world’s leading conservationists. The Morges Manifesto declared that the expertise to protect the world environment was present, however, the financial support to achieve this protection was not sufficient. That is why the World Wildlife Fund was founded as an international fundraising organization to collaborate with existing conservation groups and bring important monetary support to the conservation movement worldwide.

How to help

There are many ways to support the World Wildlife Fund. You can make a change by taking action and speak up or green your life. You can also be a nature’s hero by becoming a panda amabssador or help with fundraising for events. 

You can find all ways to help here.